Eddingtons
“Functional but fun” doesn’t fully summarise the Eddingtons product mantra. The Eddingtons Holy Grail was to find a slightly quirky offering that not only worked as expected but also ideally brought a smile to the face of their customers.
“Eddingtons type products” are considered innovative, differentiated, fun but never frivolous, and forming part of an eclectic mix of categories and ranges.